Call Tracking Services | Soda City Marketing

Get Started with Call Tracking in South Carolina

To tell or determine which digital marketing and advertising campaigns are making people pick up the phone and call is by call tracking.

​At first, this doesn’t seem like a critical or big deal, but the ability to understand how your callers find and look for you can result in huge gains in sales.

It will help you better spend your marketing budget, figure out which campaigns result in the most sales, and understand what channels are truly effective for your audience. Call 803-470-6163 to book an appointment or get free estimate.

Understanding Call Tracking For Print Materials And Online Efforts

​For print and marketing efforts you can track calls. Ads on billboards, flyers, business cards, direct mailings, and generate phone calls. To better understand offline efforts tracking print channels help you. For each material, you can get separate numbers then track those calls when call tracking with print is limited in scope. 
 
Connecting with Google Analytics, online call tracking can go deeper into customer relationship management (CRM) tools, marketing automation systems, and other paid ad campaigns. Allowing you to see which keywords perform best for PPC campaigns, as well as which channels lead to the most conversions. All this information can help you improve the ROI on your online marketing and advertising campaigns.

 Call 803-470-6163 to book an appointment or get free estimate.
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To determine and learn where it fits in your business model you have to leverage call tracking.
To start online and off think of everywhere you show your business phone number. It is on your website, your business cards, in your ads, and your social media pages. It’s even in sneaky places like your email signature. It’s on those materials, too.if you send out print mailings.
 
To figure out how you can utilize call tracking, make a list of all the places your phone number is currently or presently displayed. In another column, make a list of places where your phone number could be displayed or showed in the future this can include things like different pages of your website, business cards, or paid ads.

Using Call Tracking To Increase Conversions & Sales

Once you’ve purchased some numbers and set up call tracking with other software or Google Analytics you can easily increase conversions and sales. Call 803-470-6163 to book an appointment or get free estimate.

Here are five steps to increase conversion rates and sales: 
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STEP 1: DETERMINE WHERE CALLS ARE COMING FROM

STEP 2: DETERMINE QUALITY OF THE CALLS
​Figure out or determine which has the highest call quality of channels. Maybe your billboard doesn’t lead to as many sales calls last longer than your PPC calls. Call 803-470-6163 to book an appointment or get free estimate.
Once you have figured out or determined where the calls are coming from and how good they are and look for reasons and analyze the results. Why they likely to buy something from those who found on Facebook than those through a PPC ad on Google search?

STEP 4: CONSIDER SOLUTIONS
What could be improved? Brainstorm ways you could improve using the knowledge you’ve gained, . Hopefully and probably you will generate a long list to test.

STEP 5: REPEAT PROCESS AND IMPLEMENT NEW SOLUTIONS 
From your marketing and advertising make some changes, then repeat the process. See if your changes have made helpful or beneficial improvements.
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Call 803-470-6163 to book an appointment or get free estimate.